MATHEW JOHN is one of the Founder members of Keystone, a group of eco-development initiatives in Kotagiri, India. He works on environment and rural development with primary interest areas on marketing of green products produced and developed from project areas, alternative certification for small and indigenous producers, and financial planning, management and administration. At present, he focuses on developing and finding niche market for organic and natural products from the forest and homestead farms. In September 2010, he became the founder Managing Director of Last Forest Enterprises Private Limited, the marketing operations of Keystone that was registered separately as a new company. He has facilitated several trainings on enterprise development with self-help groups, agricultural marketing, resource management. He graduated Bachelor of Commerce from Loyola College, Madras University and had post graduate studies on Rural Management at the Institute of Rural Management in Anand.